Il Servizio I-Ufficio Studi dell’ex Direzione generale Educazione ricerca e istituti culturali promuove, nell’ambito del progetto Dicolab. Cultura al digitale, il percorso formativo Social Media Management per le organizzazioni culturali, a cura della Scuola nazionale del patrimonio e delle attività culturali.
The training course offers a research program at digital communication strategies for cultural institutions, with a particular focus on audience engagement through social media and is divided into three courses in MOOC format:
- Digital communication strategies: policy, influencer marketing and crisis management
- Audience engagement on social media
- User Generated Content: how to involve users in content production
The training initiative is part of the actions defined by the Ministry of Culture within the PNRR, Mission 1, Component 3 Culture 4.0, Investment 1.1 Digital strategies and platforms for cultural heritage. In particular, the program is financed by the European Union-Next Generation EU with resources from sub-investment 1.1.6 Training and improvement of digital skills, of which the National School of Cultural Heritage and Activities is the implementing body.
For further information, check the online page.